www.romanvenable.net: Google Prospectus Online
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http://ipo.google.com/ went live Friday, and contains information about Google upcoming initial public offering and how to participate in it. It turns out that to buy their stock in the IPO, one needs a bidder ID. Possessing a Bidder ID allows (but does not require) one to place bids with their broker and to receive an allocation of shares based on that bid. Larry Page: "As we embarked on the process of going public we started to look at the ways in which people actually do the offering. And one thing weâre interested in is making the process more democratic; making our shares available to more investors and to do that in sort of a rational way that would work. And this led us naturally to pursue an auction-based IPO which, although unusual in the United States, has been used in other countries more. And, itâs something that weâre hopeful that will work well and will serve both the Company and the investor, as well. For the vast majority of IPO's, shares are allocated by the underwriters to brokers, and those brokers in turn allocate shares to their favorite clients (read 'those who already have big juicy balances in their accounts), making the purchase of shares impossible for the little guy until they start to trade on the open market. Google vows to be different. "Bidding in our Auction:
How much to offer? Well, the Iowa Electronic Marketplace may offer some guidance. |
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